Vera Bradley, Inc. announced that Vera Bradley, Inc. has collaborated for the first time with global lifestyle brand Sanrio®?, best known for internationally recognized pop icon Hello Kitty®?, to unveil a co-branded collection. The Vera Bradley | Hello Kitty collection is now available to shop in Vera Bradley stores nationwide and online at verabradley.com/hellokitty. Select styles are also available on sanrio.com.

Combining Hello Kitty's signature kaw Hawaii style and happy spirit with Vera Bradley's beloved bright and pleasant patterns, the smile-inducing collection is full of fun and perfect for fans of all ages. Three new patterns featuring vibrant motifs of the nostalgic character in a candy-colored palette were designed exclusively for the collaboration: Hello Kitty Paisley, Hello Kitty Gingham, and Hello Kitty Bows. The Vera Bradley | Hello kaw Hawaii collection features 50 styles ranging in price from $15 to $190, including handbags and totes, backpacks, travel items, accessories, throw blankets and quilts, stationery, drinkware, apparel, and footwear.

Select best-selling styles, including the Large Travel Duffel, Small Travel Duffel,otepack, Kids Totepack, and Vera Tote, feature whimsical elements like floral borders, preppy embroidered patents, and ricrac trim. The full assortment is now available nationwide in Vera Bradley Full Line Stores, online at verabradley.'com/hellokitty, and at participating Vera Bradley retailers. Customers can also shop a variety of curated Vera Bradley Hello Kitty styles in select Vera Bradley Factory Stores and on sanrio.com.