LG Ad Solutions announced that it has initiated the integration of the Unified ID 2.0 solution (UID2). This solution will enable advertisers to leverage their first-party data across LG?s extensive audience network in a privacy-conscious manner, enhancing advertising effectiveness. Initially developed by demand side platform The Trade Desk, Unified ID 2.0 is an identifier that is pioneering the new identity fabric of the open internet.

UID2 provides advertisers with a persistent, privacy-conscious identifier that enhances targeting capabilities across various platforms and devices to power personalized advertising experiences while maintaining the highest standards of privacy and transparency. By leveraging UID 2.0, advertisers can deliver more relevant and personalized advertising experiences to consumers while adhering to privacy regulations.