PUMA has officially signed a strategic partnership agreement with Tencent for the 2024 GGP (GMV Growth Plan), leveraging each other's strengths to propel high-quality development in comprehensive operations. Driven by digitization, integrating Tencent?s social ecosystem resources and cutting-edge technologies, PUMA joins forces with Tencent to build a novel model to improve the quality and efficiency of consumer services. It will cultivate a stronger emotional bond between the brand and consumers through consistent online and offline experience.

In this collaboration, PUMA will harness Tencent's diverse online traffic resources and well-established social ecosystem to enhance digital infrastructure for a deeper consumer connection. A social media matrix that seamlessly integrates online and offline ecosystems will be built to secure long-term brand strength.