Telefonica Brasil, S.A. announced that the Board of Directors, in a meeting held on March 1, 2013 appointed Mr. Alberto Manuel Horcajo Aguirre to fill the position of Chief Financial, Control and Investor Relations Officer, in substitution of Mr. Gilmar Roberto Pereira Camurra who ceases to exercise office from March 1, 2013. The actual election and investiture of the indicated will occur as soon as get the authorization to be issued by the Ministry of Labor and Employment, and during this period, the General and Executive Officer of the company, Mr. Paulo Cesar Pereira Teixeira, will answer, interim and cumulatively by the Board of Executive Officers of Financial, Controller and Investor Relations.