Tremor Video announced that the UnrulyEQ emotional and psychographic intelligence offering is now widely available to all Tremor Video clients in the U.S. and Canada. Designed to maximize audience engagement and optimize campaign performance for advertisers across connected TV (CTV) and video, this proprietary suite of data-driven audience and content testing solutions leverages a blend of facial coding and survey-based techniques. With CTV experiencing unprecedented growth and advertisers leveraging all-screen video strategies more than ever before, it’s important that brands’ messages meaningfully connect with consumers on an emotional level, while driving enhanced performance of campaigns across all screens. Distributed by Tremor’s end-to-end, full-stack technology platform, the EQ solution equips brands and agencies with a more comprehensive understanding of their advertising content’s emotional impact and the emotional intensity felt by consumers upon viewing video creative throughout the full campaign lifecycle. The need to emotionally connect with consumers is particularly relevant in light of how quickly advertisers have had to adjust their messaging with the onset and continuation of COVID-19 and other events of the past year. By leveraging EQ insights, advertisers can fine-tune campaign messaging and activation by customizing video creative and targeting in order to reach the most receptive audiences, drive brand uplift, favorability, advocacy, purchase intent and completed video view rates. In fact, video completion rates are 38% higher for EQ audiences applied in isolation compared to third-party data.