Company Strax Nasdaq Stockholm

Equities

Computer & Electronics Retailers

Business Summary

Sales per Business

Sales per region

Managers

Members of the board

Share class

Shareholders

Company contact information

Group companies

Sector

Sales per Business

Sales per region

Sector Consumer Electronics Retailers

Inactive Instrument

Strax AB, formerly known as Novestra AB, is a Sweden-based investment company primarily focused on private and public growth companies from various sectors. The Companyâs portfolio includes: Strax Group GmbH, a distributor of accessories for mobile devices such as mobile telephones and tablets; Swiss Picturebank AG which operates online storage and backup solutions by www.diino.com., a software application and online service that allows users to store, share, publish, and back up digital files, as well as WeSC AB, a lifestyle brand that has its roots in the skateboard culture and works with design, production and sales of clothes and accessories within the segment street fashion.

SEK in Million	2021	Weight	2022	Weight	Delta
Distribution 67.2 %	729	58.1 %	746	67.2 %	+2.39%
Own Brands 32.8 %	526	41.9 %	364	32.8 %	-30.84%

SEK in Million	2021	Weight	2022	Weight	Delta
Germany 33.1 %	278	22.2 %	367	33.1 %	+31.83%
North America 16.6 %	225	17.9 %	184	16.6 %	-18.22%
France 11.4 %	137	10.9 %	126	11.4 %	-7.94%
United Kingdom 9.5 %	70	5.6 %	106	9.5 %	+50.42%
Switzerland 9.2 %	152	12.1 %	102	9.2 %	-33.11%
Rest of the World 6.4 %	230	18.3 %	72	6.4 %	-68.90%
Sweden 4.8 %	78	6.2 %	54	4.8 %	-30.67%
Netherlands 2.6 %	29	2.3 %	29	2.6 %	-0.05%
Belgium 1.7 %	-	-	18	1.7 %	-
Poland 1.7 %	19	1.5 %	18	1.7 %	-4.89%
Italy 1.0 %	-	-	12	1.0 %	-
Finland 1.0 %	-	-	12	1.0 %	-
Norway 0.4 %	4	0.4 %	4	0.4 %	-2.38%
Spain 0.3 %	3	0.2 %	3	0.3 %	+21.43%
Austria 0.2 %	6	0.5 %	2	0.2 %	-63.56%
Denmark 0.1 %	23	1.8 %	1	0.1 %	-93.66%

Managers	Title	Age	Since
Gudmundur Palmason CEO	Chief Executive Officer	56	16-04-25
Johan Heijbel DFI	Director of Finance/CFO	48	96-12-31
Alap Shah COO	Chief Operating Officer	-	-
Ruth Lidin IRC	Investor Relations Contact	56	00-12-31
Simon Neave SAM	Sales & Marketing	-	-

Members of the board	Title	Age	Since
Anders Uno Lönnqvist BRD	Director/Board Member	66	99-12-31
Ingvi Tomasson FOU	Founder	56	16-04-25
Gudmundur Palmason CEO	Chief Executive Officer	56	16-04-25

	Vote	Quantity	Free-Float	Company-owned shares	Total Float
Stock A	1	120,592,332	16,119,530 ( 13.37 %)	0	13.37 %

Name	Equities	%	Valuation
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Case Kapitalförvaltning AB 0.005805 %	7,000	0.005805 %	114 kr
Lyxor Asset Management SAS 0.001078 %	1,300	0.001078 %	21 kr

STRAX AB

Mäster Samuelsgatan 10

111 44, Stockholm

+46 8 54 50 17 50

http://www.strax.com

Name	Category and Sector
Strax Global Services Ltd.

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