Location Sciences announced its North American expansion and the appointment of Warren Zenna as president, Americas. The announcements reflect Location Sciences’ commitment to providing marketers in the U.S. and Canada with access to the location data verification solutions they need to drive their goals. Zenna brings more than 20 years leading global digital marketing initiatives to his role at Location Sciences and recently led mobile efforts at both Havas and Publicis Groupe. In his role, Zenna is responsible for Location Sciences’ market entrance, strategy, partnerships and growth. He has been advising the company since late 2018, during which time he began forging the company’s inaugural U.S. deals, the first of which will be publicly announced upon closing. By 2025, the global location intelligence market size growth is anticipated to reach $25.25 billion. In 2017, the Location Based Marketing Association reported that as many as 65% of marketers expressed concerns around the quality of location data available. Location Sciences current campaign implementations indicate in some instances up to 80% of location signals being imprecise or outright fraudulent. Location Sciences has developed a solution to the problem through its proprietary platform, Verify, which provides transparency to brands and their agencies, allowing them to identify inaccurate and/or suspect data signal sources. Verify detects location ad-fraud and helps marketers to more effectively target real and relevant mobile audiences. Based on pre-launch interest in Location Sciences in North America, Slade, Zenna and their team are confident that the 2019 roll out in the U.S. and Canada is aligned with market demand and will be on the road educating marketers throughout the year.