Snipp Interactive Inc. announced the formation of a Board of Advisors as the company continues to ramp up growth. The company also announced the appointment of Dave Merkel and Tom MacIsaac to the company advisory board. Tom MacIsaac brings with him more than 15 years of experience in growing Internet software.

He is currently President of Cove Street Partners. Before Cove Street Partners, Tom served as CEO of Verve Mobile, which he built into an industry leader in location-based mobile advertising. Prior to Verve, Tom was senior vice president of strategy and corporate development for AOL's advertising.com division, where he led over $1 billion in AOL acquisitions including Third Street Media, AdTech, TACODA and Quigo.

He also secured partnerships for AOL with Hulu, Warner Bros. and Verizon Wireless. Prior to AOL, Tom was CEO of Lightingcast Inc. and built it into a leading ad serving platform for Internet audio and video advertising with customers including AOL, Comcast, Disney/ABC, MTV and the NBA.

Dave Merkel is a seasoned information technology and business executive with 15+ years of experience in all aspects of information security. Dave has previously served as Senior Vice President and Chief Technology Officer of FireEye Inc. and as Chief Technology Officer and Vice President of Products at Mandiant. Before Mandiant, Dave spent over seven years leading a team of technologists at America Online to protect corporate systems and network infrastructure.

Prior to that, Dave served as a special agent with the United States Air Force Office of Special Investigations, where he participated in countless forensic examinations and served as a qualified expert witness in federal and state legal cases.