Senior’s share price was heavily penalized and is now in an oversold situation near a solid support area.

However, analysts have revised slightly downward their earnings forecasts. Growth perspective are encouraging and show a 20% revenue progression in a 2017 horizon.

Technically, in daily data, even if moving averages are still in a downtrend, a positive reaction in the GBp 275 area stopped this trend and allow a technical rebound towards GBp 293.35 (20-day moving average). Moreover, technical indicators show a significant oversold condition which strengthens this bullish scenario.

Considering technical and fundamental elements, it seems to be an appropriate timing to immediately open a long position on Senior stock in order to benefit from the GBp 275 support area. A first target price will be the GBp 293.35 resistance, ie a potential of 4%. A stop loss order will be placed under the mid-term support currently tested.