Having acquired today a modern building on one of the best parks in the UK, its stock is expected to rally on ensuing sessions.

Financials on the company suggests an improvement on net margins (126.1% anticipated for the current fiscal year, while only 76.9% recorded on last year). Earnings are anticipated 305 million while only 211 million where registered in 2013, it means a rise in earnings of almost 44%. Its low P/E ratio, only 8.4 for this year, should motivate investors in long position taking as shares are undervalued. Analysts polled by Thomson-Reuters have been revising upward its EPS during the last 12 months (around +50% for 2014 and +70% for 2015). Consensus remains buyer for most analysts.

Since 2012, Segro shares have been trading within a bullish channel. The stock recently suffered a reinforced downtrend marked by significant movements and retracements. However, an upturn should appear in following sessions as the company recently acquired a valuable property, as reflected in early trades. Weekly moving averages orientation should help prices to return toward the midterm resistance at GBp 360.9.

Hence, long position could be taken by investors at current prices, having as target the GBp 360.9 resistance. The stop-loss order could be placed under the support at GBp 318.