SEEEN plc announced a partnership with the American 7s Football League® ("A7FL") for an Interactive Video Commerce and On-Demand Video Platform. A7FL is a trail-blazing no helmets, no pads, tackle American football league. SEEEN will provide A7FL's video on-demand offering on:https://www.a7fl.tvthroughout the A7FL's 10th season in 2024.

In combination with SEEEN, A7FL will bring fans all the best matches and highlights, together with specific player and team playlists, whilst engaging fans directly to purchase A7FL merchandise and tickets and learn more about the sport as they watch videos on their devices. In particular, using SEEEN's technology, A7FL will also be bringing interactive reels to fans, which they can watch on their mobile devices via:https://www.a7fl.tv/reels/. Now entering its historic 10th season on 24 March 2024, the A7FL has continued to expand and operates 10 divisions with a total of 34 teams. Culminating with its National Championship Match on 21 July 2024, A7FL generates more than 20 million views a season for its content and has approximately 1 million social subscribers.

SEEEN will help enhance the audience experience throughout and proactively contribute to the further growth of audience and establishment of its fan base for A7FL.