Company presentation of Schloss Wachenheim AG
Schloss Wachenheim Group - Highlights
Operating subgroups | Million EUR | Winestores | ||
(Germany, France, | 426 Annual net sales | in Germany, Poland and | ||
3 Eastern-middle Europe) | 75 in the Czech Republic | |||
Production | 234 | Million bottles | 0,6 | Million bottles |
facilities | Annual sales volume | Daily sales volume | ||
in Germany, France, | (converted into 0,75l | (converted into 0,75l | ||
10 Poland and Romania | bottles) | bottles) |
1,7k Employees
groupwide
Company Presentation Schloss Wachenheim AG | Page 2 |
3 Operating Segments: Germany, France, Eastern-middle Europe
Tournan-en-Brie
Production site (Sparkling
Wine - tank fermentation,
Cocktails)
Saumur / Loire
Production site "Maison
Veuve Amiot" (Sparkling
Wine - Traditional Method)
Trier
Group Headquarters and production site (Sparkling Wine - tank fermentation, De-alcoholized Products, Cocktails, Children's Party Drinks)
Morscheid
Winery Reichsgraf von
Kesselstatt, VDP member
Bilgoraj
Production site (Sparkling Wine - tank fermentation, Still Wine, Spirits, Vermouth, Cocktails, Children's Party Drinks)
Urlati
Winery Domeniile Dealu Mare
Otopeni
Production site (Sparkling Wine -
Traditional method)
Bucharest
Production site (Sparkling Wine - tank fermentation, Still Wine, Spirits, Vermouth, Cocktails)
Wachenheim | Wismar | ||||
Production site (Sparkling Wine - | Manufacturing Operation | ||||
Traditional Method) | (Sparkling Wine - Traditional | ||||
Method) |
Company Presentation Schloss Wachenheim AG | Production Sites | Administrative Locations |
Page 3
Markets: Subgroup Germany
Sparkling Wines
- Largely stable sparkling wine market (annual per capita consumption just under 4 litres)
- Sparkling wine and semi-sparkling wine as most important product categories (No. 3 in the German sparkling wine market)
- Important Brands: Faber, Schloss Wachenheim, Nymphenburg Sekt, Schwerin Burggarten, Feist, Schloss Böchingen, Schwansee
- Strong player in the Private Label business
De-alcoholized Sparkling and Still Wines
- Growing markets for de-alcoholised sparklings and wines as well as ready-to-drink products
- Leading position in the growing markets of de-alcoholised sparklings and wines (including ready-to-drink products)
- Important Brands: Light Live, Eisberg (UK)
- Strong player in the Private Label business
Wine Cocktails
- Fast moving and competitive market environment
- Important Brands: Bar Royal, Rebling, Kleine Reblaus
Company Presentation Schloss Wachenheim AG
Children's party drinks
• Robby Bubble as leading brand in this product category
Still Wine
- Producer of high quality wines (Reichsgraf von Kesselstatt, VDP member)
- No. 2 in stationary wine retail in Germany with "Rindchen's Weinkontor" and "Vino - Meine Weine" No. 2 (36 specialist wine shops) and strong online business
- Latest acquisition: "Geile Weine" (eCommerce platform)
Distribution channels / sales markets
- Domestic distribution mainly in the large retail chains
- Export activities to around 40 countries; distribution mainly via local distribution partners and sales agents
Turnover split 2022/23 (EUR 142,4 Mio.)
Other | Sparkling |
Categories | |
Wines | |
32,8% | |
41,6% | |
Still Wines | |
25,6% |
Page 4
Markets: Subgroup France
Sparkling Wines
- Domestic market: High and stable annual per capita consumption (but with a high share of Champagne)
- Charles Volner is by far the market leader in the important segment of "Blanc de Blancs" in France; Opéra number 3 in this market segment
- Muscador - as No. 1 in the "Muscats" segment - is one of the leading Vins Mousseux in France in terms of volume
- Other important brands: Veuve Amiot, Cavalier, Grand Impérial, Pol Clément
- Strong player in the Private Label business
Wine Cocktails
- Production of wine cocktails almost solely for export business
- Unattractive domestic market conditions due to high taxes on such beverages (comparable to the "alcopop tax" in Germany)
Still wines
- Declining market trend over the last years
- Domestic distribution covered by food retailers (with broad assortments) and (very) small wine stores
- Currently no strategy for a market entrance
Company Presentation Schloss Wachenheim AG
De-alcoholized Sparkling and Still Wines
- Small and stable niche market covered by 2 competitor's brands
- Currently no strategy for a market entrance
Distribution channels / sales markets
- Domestic distribution predominantly in food retailing
- Strong export activities to around 60 countries (distribution via local sales partners and sales representatives)
Turnover split 2022/23 (EUR 105,2 Mio.)
Other Categories 1,6%
Sparkling
Wines 98,4%
Page 5
Markets: Eastern-middle European subgroup (AMBRA S.A.)
Poland
- No. 1 on the growing wine market in Poland
- Important supplier of brandy and vermouth
- Market leader in cider and in children's party drinks
- Leading position in the growing category of de-alcoholized sparklings and wines
- Other important categories: wine cocktails, liqueurs and high-quality spirits
- Important Brands: Cin&Cin (sparkling, vermouth, de-alcoholised sparklings and wines), Dorato (sparkling wine), Pliska (brandy), Slanchew Brjag (brandy), Cydr Lubelski (cider), Fresco (wine), Winarnia Zamojska (fruit wine), Piccolo (children's party drinks)
- Revenue share around 71% of the Eastern-middle European subgroup
Czech Republic and Slovakia
- Strong player in the Sparkling Wine segments as well as in the growing category of de-alcoholized Sparkling Wines
- Revenue share around 12% of the Eastern-middle European subgroup
Company Presentation Schloss Wachenheim AG
Romania
- Zarea as No.1 brand on the Sparkling Wine market; strong presence also in the brandy segment
- Strong position in the still wine business; important brands: Sange de Taur, Pélin de Urlati (since July 2023)
- Other important brands/categories: Florentino (liqueur), Milcov (brandy), Dacic (cider), Robby Bubble (children's party drinks)
- Revenue share around 17% of the Eastern-middle European subgroup
- Distribution channels / sales markets
- Distribution predominantly in food retail in the domestic market
- In addition, 37 own specialist wine shops throughout Poland ("Centrum Wina") and 2 more in Prague (Czech Republic)
Turnover split 2022/23 (EUR 187,2 Mio.)
Other Categories | Sparkling |
Wines | |
32,2% | |
22,2% | |
Still Wines
45,6%
Page 6
Our strategic objective: Sustainable and profitable growth
Sustainable and profitable growth
Strong and | Further | Expansion of | Acquisitions / | Further | Ongoing |
Product | investments in | ||||
well-established | development of | our export | external growth | diversification | |
innovations and | our production | ||||
brands in all | the private label | activities | (brands and | of our | |
line extensions | capacities | ||||
operating | and exclusive | companies) | distribution | ||
channels | |||||
subgroups | brand business | ||||
Company Presentation Schloss Wachenheim AG | Page 7 |
Export Markets of the Schloss Wachenheim Group Companies
Increasing demand of high- quality products worldwide, especially
- Sparkling Wines (tank fermentation as well as bottle fermentation / "Méthode Traditionelle")
- De-alcoholizedSparkling Wines (in different grape varieties or aromatized)
- De-alcoholizedWines (in different grape varieties)
- Aromatized Wine Cocktails in different bottle sizes/shapes
Leading brands in important export markets, e.g.
- Eisberg (De-alcoholized Wines and Sparkling Wines) - UK
- Muscador (Sparkling Wine) - several countries in Africa
- Blû Secco - Switzerland
Company Presentation Schloss Wachenheim AG
Our Strategic Goals:
- Expansion of our positions in attractive focus markets
- Opening up new markets and market segments on selected "white spots"
Page 8
M&A: Recent Acquisitions - "Geile Weine"
- eCommerce Platform aimed primarily to a young audience with little experience in wine
- Marketing activities mainly through all popular social media platforms
- Unconventional and uncomplicated "go to market", tailored to the shopping habits of the target group
- Focus on occasion for consumption, which is more decisive than "classical" criteria as origin, terroir or grape variety
- Eye-catchingexclusive brands and wines from young winemakers
- Wide range of offerings also for experts and adventurous wine lovers (such as "wine minis", aroma training sets and theme packages)
Our Strategic Goals:
- Strengthening our growth strategy in the wine retail business in Germany
- Exploring consumer groups that are not reached with our current platforms
Company Presentation Schloss Wachenheim AG | Page 9 |
M&A: Recent Acquisitions - Domeniile Urlați
- Acquisition of 70% of the shares in two companies producing still wine and operating about 90 ha of wineyards (most of them self owned)
- Option to acquire the remaining 30% at a later date
- Main product: Pélin Carpatin, a still wine refined with herbal extracts (traditional product in Romania)
- In addition, production of a range of high-quality premium wines with denominated origin
- High growth potential in both product categories in the next years
Our Strategic Goals:
- Strengthening our market position in the still wine market in Romania by using our existing strong and well-established distribution network
- Participating in the expected growth of the Romanian fine wine business
Company Presentation Schloss Wachenheim AG | Page 10 |
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Schloss Wachenheim AG published this content on 13 May 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 13 May 2024 09:21:04 UTC.