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Inspired by Samsung 's Design Identity 5.0: Essential?Innovative?Harmonious, the exhibition unearthed a world of infinite possibilities and presented a digital realm in which humans and technology exist in harmony.
Samsung Newsroom explored the vivid and immersive exhibition site where present meets future and reality meets hyperreality.
? Showcasing Samsung Design's vision of a better future, the exhibition opened on
Hosted at Le Cavallerizze inside the Leonardo da
? View of the Leonardo da
Upon entering the first exhibition space , guests encountered five translucent cubes in which irregular forms of light appeared to freely float through space. Synchronized to accompanying music, the movement within the cubes symbolized the timeless, fundamental values of happiness, love and peace.
? , the first exhibition space of Samsung Design's
The lights from eventually transitioned into a large 98-inch display in , the second exhibition space. Using motion sensors, the lights changed to appear with increasing clarity as viewers moved closer toward the screen and blurred and faded when they stepped away. From solid textures to soft, ethereal ones, the various forms took on new lives as they interacted with the audience - navigating from front to back across the six displays installed and representing the emerging contours of a hopeful future.
? A display shown at , the second exhibition space of Samsung Design's , shows forms shifting from solid to ethereal textures as guests approach and move away.
? , the second exhibition space of Samsung Design's
Beyond the windows of the previous section, strange forms moved across large LED displays in , the third exhibition space. These shapes knocked on windows and created shadows, drawing in curious passersby.
Here, the audience existed partly in reality and partly in a fragment of hyperreality - finding themselves transported to a future where humanity and technology effortlessly coexist. Transcending visual spectacle, this section invited guests to feel and experience the possibilities of a harmonious future.
? , the third exhibition space of Samsung Design's
Enticed by the gleaming lights in the fourth exhibition space, visitors stepped into . Arranged in a semi-circular space and punctuated by a large projection, four different-sized displays and mirrors, guests were immersed in a vast, surreal landscape unfolding before them.
In this new dimension, attendees experienced all the aspects of come together to form an ideal balance of humanity and technology - where curious forms dance on the water and continue to shine even as the sun fades. An axis between two different worlds, represented Samsung Design's vision of what could be possible when the boundaries between the physical and the virtual collapse.
? , the fourth exhibition space of Samsung Design's
Finally, guests returned to the real world in , the final exhibition space. Visitors met giant totems of Bespoke products, a collaboration with the artisanship of ceramic masters MUTINA and wood veneer wizard ALPI. Through , the Samsung Design philosophy brought the intersection between people and their technology to life - marrying modern aesthetics and traditional craftsmanship and letting audiences experience the world of today and tomorrow simultaneously.
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