Safety Shot, Inc. announced its strategic expansion to the Northeast regions of the United States. This launch marks a significant milestone in the Company?s rapid growth trajectory, with a primary focus in expanding a brand presence in key markets including New York City, Long Island and the Hamptons. The expansion strategy will prioritize engaging with high-volume liquor stores, bodegas, bars and restaurants, aiming to meet a diverse customer base across channels.

This targeted approach reflects the brand?s intent to establish access for its consumers to meet them where they are. To facilitate the expansion, Safety Shot has forged a strategic partnership with seasoned market experts with over three decades of experience in the industry. These relationships will help guide the Company through a successful launch into the Northeast, establishing a strong foothold in the region and introducing Safety Shot?s innovative product to a broader audience.

Safety Shot?s Chief Revenue Officer, Josh Wagner, brings invaluable experience and insight towards this expansion having previously led the U.S. market as the former Head of Sales liquor channel and independents for Anheuser Busch InBev. His insight will be instrumental in driving success of the Company?s expansion efforts. The announcement marks the first phase of a comprehensive distribution rollout across the entire Northeast region.

Safety Shot will enter the Northeast market at GoPuff locations throughout New York City, Long Island, and The Hamptons, with additional regions to follow.