In the past few sessions Rush Enterprises' shares sharply fell but the stock is presently coming back to a significant support level.
From a fundamental view point sales are estimated to grow for 2014 compared to 2013. As much as margins are well established, the EPS is also expected to grow by 15.5% in 2014 according to analysts. All this figures could encourage investors to buy the stock.
Technically, the security sharply fell for several weeks. This fall lead shares on Rush Enterprises toward the USD 31.4 support area, which could become a stepping stone for a bounce in prices. This push could draw an upturn movement, thus launching the equity toward the USD 34.1 resistance level. Moreover, the oversold situation could encourage a renewed interest in Rush Enterprises, but foremost, the bottom line of the rising wedge could support the bull run.
The trading strategy can benefit from the proximity of the strong support currently tested in order to buy Rush Enterprises in a good timing. Investors might placed a stop loss order at USD 30.55 in order to avoid important losses.
Rush Enterprises, Inc. is an integrated retailer of commercial vehicles and related services. The Company operates through the Truck Segment, which includes its operation of a network of commercial vehicle dealerships under the name Rush Truck Centers. Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird and Dennis Eagle. Through its network of Rush Truck Centers, the Company provides one-stop service for the needs of its commercial vehicle customers, including retail sales of new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance products. It operates over 125 franchised Rush Truck Centers in 23 states. It also owns and operates over 14 international dealership locations in Ontario. It provides aftermarket parts, service and body shop operations plus financing, insurance, leasing and rental, and chrome accessories and tires.
RUSH ENTERPRISES, INC. 
