On January 18, 2023, RumbleOn, Inc. appointed Blake Lawson as the Company's Chief Financial Officer, effective January 19, 2023 (the Effective Date). Mr. Lawson, 51, previously served as Chief Financial Officer for the RideNow group of powersports retailers, and the Coulter Automotive Group, since 2020. Before RideNow, Mr. Lawson served in several key financial roles, including Chief Financial Officer for American Powersports since 2011, Corporate Controller since 2006 and he began his powersports experience as a consultant and trainer for ADP Lightspeed" from 2001 through 2006.

Mr. Lawson holds a Bachelor of Arts from the University of Utah, and a Master of Business Administration from the Thunderbird School of Global Management. Mr. Lawson has been a certified public accountant (CPA) since 2015. In his role as RumbleOn's Chief Financial Officer, Mr. Lawson will be responsible for leading RumbleOn's financial strategy, accounting, tax, treasury, planning & analysis, and finance operations.