"In May 2022, Rosbank entered a new era of its development: new shareholder, new challenges, new opportunities. We are convinced that this strategic move was the best solution to ensure the continuity of Rosbank's operations, for customers and employees. We are not just changing, we are changing for the better. The serious changes that we are undergoing today, together with our clients and the entire market, require not just rapid adaptation, but also new, proactive approaches in business. The renewed Rosbank brand is a marker of the changes that are taking place - it is open, self-sufficient, concise, forward-looking, but originating in the present. Opening the doors to the world of new, "real opportunities" - this is the basis of our new brand platform", - emphasized Ilya Polyakov, Chairman of the Rosbank Management Board.

Rosbank's new positioning includes several key elements:

Anti-fragility - since its foundation, Rosbank has gone through a lot and continues to actively develop, remaining a reliable financial partner for Russians. Challenges have taught us anti-fragility - the ability not just to take a hit, but to adapt and get better in response to difficulties. High standards of work allow Rosbank to be ready for changes.

Serious and responsible approach to money - Rosbank clients first of all appreciate the reliability of their financial partner, its versatility and well-balanced offers (product, structural, strategic). Rosbank will help to be ready to face challenges and benefit from any life situations, providing reliable, efficient and responsible financial solutions in the present, so that they can look to the future with confidence.

An effective present - any "tomorrow" begins with "now" and any event can be responded to productively by stepping out of it in a position of leadership. We cannot predict the future, but we are certain - to ensure it, we need to act confidently in the present.

The new logo with no brand sign emphasizes the name "rosbank," whose essence and values have remained unchanged throughout all periods of the brand's history.

"In developing the new logo and brand platform, it was critical for us to preserve our brand DNA while demonstrating our aspirations for the future. In the new logo, we abandoned the trademark by making the main differentiating element of the logo the ascending terminal of the letter 'b' in active red. It symbolizes the energy of moving into the future and striving for development. The logo's bold, rich and dense lettering, as well as the strict and deep blue color are meant to emphasize the experience and wealth of opportunities along with the openness and friendliness of the brand," said Rosbank's Director of Communications and Advertising, Elena Kojadei.

The Rosbank name continues to be an umbrella brand for the Group's family of brands: "Rosbank Dom", "Rosbank Auto", "Rosbank Capital", "Rosbank Insurance", "Rosbank Leasing", "Rosbank Factoring", "Rosbank Trading", "Rosbank Depository", "Rosbank Premium", "Rosbank L'Hermitage Private Banking", "Rosbank Smart", "Rosbank CIB". The central place in the new architecture is supported by the visual language of the sub-brand logos. At the same time, the position of all sub-brands is aligned in the corporate style, with unnecessary variation removed. The democratic, open approach was continued in the sub-brands' identity. The logos became more universal and closer to each other, which symbolizes even greater synergy of all business areas within the Group.

You can find all the details about Rosbank's new brand platform here

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PJSC Rosbank published this content on 07 October 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 07 October 2022 12:11:07 UTC.