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Media and marketing group Publicis plans to invest three hundred million euros in new technology in the coming years. AI will make data and insights from 2.3 billion people accessible to all employees.

It's a punishing promise from the French: investing in technology that makes some of the core business obsolete. After all, Publicis Groupe has been making good money from media planning, buying and production for decades. AI will eventually decimate the amount of people at the group engaged in it.

Nevertheless, CEO Arthur Sadoun is announcing his Core AI strategy this morning.

Instead of seeing AI as a threat, he wants to use it as an enabling technology. If used properly, it enables his people to do their jobs better.

The hundred thousand employees at advertising and marketing agencies around the world will have access to data and profiles on 2.3 billion consumers. Separate data silos are linked and made actionable through AI technology. Many billions of data points about content, media and performance will be brought together to do better media planning and buying, for example. The Publicis Summit talks about personalization in communications at scale.

Sauvon gave a small example of the potential of AI in content production at the turn of the year. He had the machine create 100,000 detailed, personalized video thank-you notes for all his employees. He can also put that playful action away commercially with customers.

Sauvon's presentation of Core AI this morning:

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