The terms "we," "us," "PROS" and "our" refer to PROS Holdings, Inc. and all of
its subsidiaries that are consolidated in conformity with generally accepted
accounting principles in the United States.

  This management's discussion and analysis of financial condition and results
of operations should be read along with the unaudited condensed consolidated
financial statements and unaudited notes to unaudited condensed consolidated
financial statements included in Part I, Item 1 ("Interim Condensed Consolidated
Financial Statements (Unaudited)"), as well as the audited consolidated
financial statements and notes to consolidated financial statements and
management's discussion and analysis of financial condition and results of
operations set forth in our Annual Report.

Q1 2023 Financial Overview



In the first quarter of 2023, we continued to grow our subscription revenue. For
the three months ended March 31, 2023, our subscription revenue increased 15%
and total revenue increased 10% for the three months ended March 31, 2023, each
as compared to the same period in 2022. Recurring revenue (which consists of
subscription revenue and maintenance and support revenue) as a percentage of
total revenue accounted for 84% and 85% of total revenue for the three months
ended March 31, 2023 and 2022, respectively. Our gross revenue retention rates
remained above 93% during the trailing twelve months ended March 31, 2023.

Cash used in operating activities was $6.1 million for the three months ended
March 31, 2023, as compared to $11.0 million for the three months ended
March 31, 2022. The improvement was primarily attributable to increased cash
collections during the period and a lower annual incentive payment in 2023 as
compared to prior year.

Free cash flow is a key metric to assess the strength of our business. We define
free cash flow, a non-GAAP financial measure, as net cash provided by (used in)
operating activities, excluding severance payments, less capital expenditures,
purchases of other (non-acquisition-related) intangible assets and capitalized
internal-use software development costs. We believe free cash flow may be useful
to investors and other users of our financial information in evaluating the
amount of cash generated by our business operations. Free cash flow used during
the three months ended March 31, 2023 was $4.5 million, compared to $11.5
million for the three months ended March 31, 2022. The improvement was primarily
attributable to increased cash collections during the period and a lower annual
incentive payment in 2023 as compared to prior year. The following is a
reconciliation of free cash flow to the most comparable GAAP measure, net cash
used in operating activities (in thousands):

                                                      Three Months Ended 

March 31,

2023 2022


  Net cash used in operating activities                                     

$ (6,143) $ (11,014)


  Severance                                                                    3,170              -
  Purchase of property and equipment                                          (1,546)          (461)

  Free Cash Flow                                                            $ (4,519)     $ (11,475)

Factors Affecting Our Performance

Key factors and trends that have affected, and we believe will continue to affect, our operating results include:



•Macroeconomic Environment. We believe the combination of increased inflation,
rising interest rates, volatile capital and financial markets, supply chain
disruptions, tight labor markets, pricing volatility, the Russia-Ukraine
conflict, and other macroeconomic conditions increases corporate focus on
profitable growth. Despite this challenging environment, we remain confident in
our ability to help optimize shopping and selling experiences for our customers.
For example, pricing volatility and inflation are catalysts for demand for our
price management and optimization solutions. Uncertain macroeconomic and
industry conditions in countries and regions in which we operate create a
challenging selling environment for large enterprise technology deployment and
we believe in the near term will lead new customers to increasingly emphasize
smaller scope initial purchases with faster implementations. While our recurring
revenue and earnings are relatively predictable as a result of our
subscription-based business model, the broader implications of these
macroeconomic events on our business, results of operations, cash flows and
overall financial position, particularly in the long term, remain uncertain.
Under this model, our lower subscription bookings during the pandemic has
adversely impacted our subscription revenue growth rates due to the timing lag
between subscription
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bookings and the revenue recognized on those bookings. However, despite the
impact of the pandemic on our prior revenue growth rates, we had double digit
growth for both subscription revenue and total revenue in the first quarter of
2023. For a full discussion on the risks and uncertainties to our business,
please see the "Risk Factors" section in our Annual Report.

•Profitable Growth as a Priority. We believe our market opportunity is large and
underpenetrated and intend to continue investing in our business to create
awareness for our solutions, acquire new customers, and expand within our
existing customer base globally, while focusing on cash flow and profitability.
We intend to continue investing for growth and also seek opportunities to
mitigate the growth in our costs and reduce our existing cost structure. We also
plan to continue investing in product development to enhance our existing
technologies, including initiatives to accelerate customer time-to-value,
improve efficiency, provide out-of-the-box integration with third-party commerce
solutions and develop new applications and technologies.

•Travel Industry Recovering. Despite operational headwinds and regional
variances in the timing of travel restrictions being lifted, the travel
industry, particularly the airline industry, continues to recover from the
unprecedented disruption caused by the pandemic. While global capacity has not
fully returned to pre-pandemic levels, demand for air travel continues to
increase as restrictions have been lifted. Travel in North America has led this
recovery with Asia Pacific lagging, particularly as China has only recently
lifted international travel restrictions. The International Air Transport
Association is forecasting airline industry profitability in 2023 with certain
U.S.-based airlines already publicly reporting profitable quarters. Still, the
rate of airline industry recovery could be impacted negatively if inflation
impacts consumer disposable income or limits business travel. Despite geographic
variation, we expect airlines to increasingly prioritize technology investments
as travel returns to pre-COVID levels.

•Digital Purchasing Driving Technology Adoption. We believe the long-term trends
toward digital purchasing by both consumers and corporate buyers will
increasingly drive demand for technology that provides fast, frictionless and
personalized buying experiences across direct sales, partner, online, mobile and
emerging channels. Buyers often prefer not to interact with sales
representatives as their primary source of research, and increasingly prefer to
buy online when they have already decided what to buy. For example, in the
airline industry, the pandemic accelerated a long-term trend towards direct
booking channels, and we anticipate airlines continuing to invest in technology,
including mobile device-enabled solutions, to enhance their ability to capture a
greater percentage of bookings through their own channels such as their
websites. We believe companies must adopt technologies which power these types
of experiences across sales channels as they modernize their sales process to
compete in digital commerce. Increasingly, companies are looking to AI to
deliver actionable insights from their data, improve and customize their
offerings and drive process efficiencies. Our AI-powered solutions enable buyers
to move fluidly and with personalized experiences across our customers' sales
channels, and our digital offer marketing solutions help our customers drive
their buyers directly into their direct selling channels.

•Cloud Migrations. As we continue to migrate our on-premises customers from our
legacy licensed solutions to our current cloud solutions, we expect our future
maintenance and support revenue to continue to decline and subscription revenue
to increase. We continue to encourage our customers to migrate to our cloud
solutions as we have announced end of support dates for certain of our
on-premises solutions.

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Results of Operations

The following table sets forth certain items in our unaudited condensed consolidated statements of comprehensive loss as a percentage of total revenues for the three months ended March 31, 2023 and 2022:



                                                                          Three Months Ended March
                                                                                     31,
                                                                                          2023                   2022
Revenue:
Subscription                                                                                   76  %                  73  %
Maintenance and support                                                                         8                     12
Total subscription, maintenance and support                                                    84                     85

Services                                                                                       16                     15
Total revenue                                                                                 100                    100
Cost of revenue:
Subscription                                                                                   19                     21
Maintenance and support                                                                         3                      3
Total cost of subscription, maintenance and support                                            22                     24

Services                                                                                       18                     17
Total cost of revenue                                                                          40                     41
Gross profit                                                                                   60                     59
Operating Expenses:
Selling and marketing                                                                          36                     38
Research and development                                                                       30                     37
General and administrative                                                                     19                     22

Impairment of fixed assets                                                                      -                      2
Total operating expenses                                                                       85                     99
Convertible debt interest and amortization                                                     (2)                    (2)
Other income (expense), net                                                                     2                     (1)
Loss before income tax provision                                                              (26)                   (43)
Income tax provision                                                                            -                      -
Net loss                                                                                      (26) %                 (43) %



Revenue:
                                                                          Three Months Ended March 31,                  Variance
(Dollars in thousands)                                                                                           2023              2022               $                %
Subscription                                                                                                  $ 55,969          $ 48,765          $ 7,204              15  %
Maintenance and support                                                                                          5,712             7,855           (2,143)            (27) %
Total subscription, maintenance and support                                                                     61,681            56,620            5,061               9  %
Services                                                                                                        11,501             9,872            1,629              17  %
Total revenue                                                                                                 $ 73,182          $ 66,492          $ 6,690              10  %


Subscription revenue. Subscription revenue increased primarily due to an increase in new and existing customer subscription contracts and a recovery of approximately $1 million from a customer that previously declared bankruptcy.



Maintenance and support revenue. Maintenance and support revenue decreased
primarily as a result of existing maintenance customers migrating to our cloud
solutions and, to a lesser extent, customer maintenance churn. We expect
maintenance revenue to continue to decline as we continue to migrate maintenance
customers to our cloud solutions.

Services revenue. Services revenue increased primarily as a result of higher
sales of professional services related to our subscription contracts and
follow-on professional services to existing customers. Services revenue varies
from period to period depending on different factors, including the level of
professional services required to implement our solutions, the timing of
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services revenue recognition on certain subscription contracts and efficiencies
in our solutions implementations requiring less professional services during a
particular period.

Cost of revenue and gross profit:


                                                                           Three Months Ended March 31,                  Variance
(Dollars in thousands)                                                                                            2023              2022               $                %
Cost of subscription                                                                                           $ 14,093          $ 13,779          $   314               2  %
Cost of maintenance and support                                                                                   2,282             2,167              115               5  %
Total cost of subscription, maintenance and support                                                              16,375            15,946              429               3  %

Cost of services                                                                                                 13,167            11,415            1,752              15  %
Total cost of revenue                                                                                            29,542            27,361            2,181               8  %
Gross profit                                                                                                   $ 43,640          $ 39,131          $ 4,509              12  %



Cost of subscription. Cost of subscription increased slightly primarily due to
increased infrastructure cost to support our current subscription customer base
and higher employee-related costs mainly due to increase in headcount. The
increase was partially offset by a decrease in amortization expense for
intangible assets and internal-use software. Our subscription gross profit
percentages were 75% and 72% for the three months ended March 31, 2023 and 2022,
respectively.

Cost of maintenance and support. Cost of maintenance and support remained
relatively unchanged. Maintenance and support gross profit percentages were 60%
and 72% for the three months ended March 31, 2023 and 2022, respectively. The
decrease in gross profit percentages was primarily due to lower maintenance and
support revenue as we continue to migrate customers to our subscription
solutions and the cost of maintenance and support being relatively fixed.

Cost of services. Cost of services increased primarily due to higher personnel
costs to support the increase in our services revenue during the period.
Services gross profit percentages were (14)% and (16)% for the three months
ended March 31, 2023 and 2022, respectively. Services gross profit percentages
vary period to period depending on different factors, including the level of
professional services required to implement our solutions, the utilization of
our employees and our effective man-day rates.

Operating expenses:
                                                                          Three Months Ended March 31,                  Variance
(Dollars in thousands)                                                                                           2023              2022                $                 %
Selling and marketing                                                                                         $ 26,010          $ 25,287          $    723                  3  %
Research and development                                                                                        22,291            24,467            (2,176)                (9) %
General and administrative                                                                                      14,135            14,329              (194)                (1) %

Impairment of fixed assets                                                                                           -             1,551            (1,551)              (100) %
Total operating expenses                                                                                      $ 62,436          $ 65,634          $ (3,198)                (5) %



Selling and marketing expenses. During the three months ended March 31, 2023,
selling and marketing expenses increased primarily due to an increase in sales
and marketing initiatives and travel expenses. The increase was partially offset
by a decrease in employee-related costs mainly due to organizational changes.

Research and development expenses. Research and development expenses decreased
primarily due to a decrease in noncash share-based compensation and contractors
expense. The noncash share-based compensation was higher in prior year mainly
due to the acceleration of equity awards related to the retirement of a senior
officer in the first quarter of 2022.

General and administrative expenses. General and administrative expenses remained relatively consistent with prior year.



Impairment of fixed assets. During the three months ended March 31, 2023 and
2022, we recorded zero and $1.6 million impairment charge related to fixed
assets, respectively. The 2022 impairment resulted from changes to our
intentions for these assets in connection with a new agreement with a software
vendor.

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Non-operating expenses:
                                                                          Three Months Ended March 31,                  Variance
(Dollars in thousands)                                                                                           2023              2022               $                %
Convertible debt interest and amortization                                                                    $ (1,576)         $ (1,576)         $     -                -  %
Other income (expense), net                                                                                   $  1,451          $   (418)         $ 1,869             (447) %


Convertible debt interest and amortization. Convertible debt expense for the three months ended March 31, 2023 and 2022 related to coupon interest and amortization of debt issuance costs attributable to our Notes.



Other income (expense), net. The change in other income (expense), net for the
three months ended March 31, 2023, primarily related to higher interest income
and to a smaller extent due to the impact of foreign currency fluctuations.

Income tax provision:


                                         Three Months Ended March 31,       

Variance


(Dollars in thousands)                                                          2023        2022         $          %
Effective tax rate                                                             (0.4) %     (0.5) %        n/a        n/a
Income tax provision                                                        

$ 81 $ 143 $ (62) (43) %

Income tax provision. The tax provision for the three months ended March 31, 2023 included both foreign income and withholding taxes. No tax benefit was recognized on jurisdictions with a projected loss for the year due to the valuation allowances on our deferred tax assets.



Our effective tax rate was (0.4)% and (0.5)% for the three months ended
March 31, 2023 and 2022, respectively. The income tax rate varies from the 21%
federal statutory rate primarily due to the valuation allowances on our deferred
tax assets. While our expected tax rate would be 0% due to the full valuation
allowance on our deferred tax assets, the income tax provision and related
effective tax rates is due to foreign income and withholding taxes.

Jurisdictions with a projected loss for the year where no tax benefit can be
recognized due to the valuation allowances on our deferred tax assets are
excluded from the estimated annual federal effective tax rate. The impact of
such an exclusion could result in a higher or lower effective tax rate during a
particular quarter depending on the mix and timing of actual earnings versus
annual projections.

Liquidity and Capital Resources

At March 31, 2023, we had $192.4 million of cash and cash equivalents and $95.9 million of working capital as compared to $203.6 million of cash and cash equivalents and $106.3 million of working capital at December 31, 2022.



Our principal sources of liquidity are our cash and cash equivalents. In
addition, we could access capital markets to supplement our liquidity position.
Our material drivers or variants of operating cash flow are net income (loss),
noncash expenses (principally share-based compensation, intangible amortization
and amortization of debt issuance costs) and the timing of invoicing and cash
collections from our customers. Our operating cash flows are also impacted by
the timing of payments to our vendors and the payments of other liabilities.

  We believe our existing cash and cash equivalents will provide adequate
liquidity and capital resources to meet our operational requirements,
anticipated capital expenditures and coupon interest payments for our Notes for
the next twelve months. Our future working capital requirements depend on many
factors, including the operations of our existing business, growth of our
customer subscription services, future acquisitions we might undertake,
expansion into complementary businesses, timing of adoption and implementation
of our solutions and customer churn. Capital markets have tightened recently in
response to the macroeconomic environment making new financing more difficult
and/or expensive and we may not be able to obtain such financing on terms
acceptable to us or at all. During the first quarter of 2023, the financial
markets experienced disruption due to certain bank failures. We have not
experienced any material impact from the disruption but will continue to monitor
the situation and take action accordingly.

Our 2024 Notes, with a principal amount of $143.8 million, mature on May 15,
2024, unless redeemed or converted in accordance with their terms prior to such
date.

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  The following table presents key components of our unaudited condensed
consolidated statements of cash flows for the three months ended March 31, 2023
and 2022:

                                                                      Three Months Ended March 31,
(Dollars in thousands)                                                 2023                   2022
Net cash used in operating activities                           $        (6,143)         $    (11,014)
Net cash used in investing activities                                    (1,546)                 (461)
Net cash (used in) provided by financing activities                      (3,573)                1,231
Cash and cash equivalents (beginning of period)                         203,627               227,553
Cash and cash equivalents (end of period)                       $       192,376          $    217,393



Operating Activities

  Net cash used in operating activities for the three months ended March 31,
2023 was $6.1 million. The $4.9 million improvement over last year was primarily
attributable to increased cash collections during the period and a lower annual
incentive payment in 2023 as compared to prior year.

Investing Activities



Net cash used in investing activities for the three months ended March 31, 2023
was $1.5 million. The increase was due to higher capital expenditures, primarily
related to third-party software license renewal, in 2023 as compared to the same
period in prior year.

Financing Activities

Net cash used in financing activities for the three months ended March 31, 2023 was $3.6 million. The increase was primarily attributable to higher tax withholding payments on the vesting of employee share-based awards.

Off-Balance Sheet Arrangements



We do not have any off-balance sheet arrangements that have or are reasonably
likely to have a current or future effect on our financial condition, changes in
financial condition, revenues or expenses, results of operations, liquidity,
capital expenditures or capital resources that are material. We do not have any
relationships with unconsolidated entities or financial partnerships, such as
variable interest entities, that would have been established for the purpose of
facilitating off-balance sheet arrangements or other contractually narrow or
limited purposes.

Contractual Obligations and Commitments

Other than changes described in Note 9 above, there have been no material changes to our contractual obligations and commitments disclosed in our Annual Report.

Recent Accounting Pronouncements

See "Recently issued accounting pronouncements not yet adopted" in Note 2 above for discussion of recent accounting pronouncements including the respective expected dates of adoption, if any.


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Critical accounting policies and estimates



  Our consolidated financial statements are prepared in accordance with GAAP.
The preparation of these consolidated financial statements requires us to make
estimates and assumptions that affect the reported amounts of assets,
liabilities, revenues, costs and expenses, and related disclosures. Actual
results could differ from those estimates. The complexity and judgment required
in our estimation process, as well as issues related to the assumptions, risks
and uncertainties inherent in determining the nature and timing of satisfaction
of performance obligations and determining the standalone selling price of
performance obligations, affect the amounts of revenue, expenses, unbilled
receivables and deferred revenue. Estimates are also used for, but not limited
to, receivables, allowance for credit losses, operating lease right-of-use
assets and operating lease liabilities, useful lives of assets, depreciation,
income taxes and deferred tax asset valuation, valuation of stock awards, other
current liabilities and accrued liabilities. Numerous internal and external
factors can affect estimates. Our critical accounting policies related to the
estimates and judgments are discussed in our Annual Report under management's
discussion and analysis of financial condition and results of operations.

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