Promotora de Informaciones : Carina Pardavila named Director of PRISA Video
July 27, 2016 at 06:32 am EDT
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Carina Pardavila has been appointed director of PRISA Video, the cross-corporate division that channels PRISA's audiovisual strategy and which is responsible for the production, distribution and marketing of video content, both for the Group as well as third parties, in the areas of entertainment, news and information, and education .
Carina will be overseeing the production of a broad range of content, formats and digital channels, incorporating new audiovisual language and narratives and improving the projection of the Group's brands.
Carina Pardavila began her career in Galicia presenting a daily program at TVE's regional center. In 1990, she joined the film acquisition department at Antena 3 and she was subsequently made head of 20th Century Fox's Department of Film Marketing. From 1993 to 1997, she headed the marketing department of Canal + (when the network grew from 20,000 to 1,200,000 subscribers), and she was subsequently appointed Managing Director of NBC / Universal Studios Networks, where she launched the channels Calle13, Studio Universal and Sci Fi.
In 2005, she returned to PRISA as managing director of content at Pretesa, PRISA 's film and TV production and distribution company, which included Lolalia, Plural, and Tesela, among others. In 2009, she left the company to follow a Masters in Executive Coaching and start her own company, MYWAY, and subsequently MYWAY BUSINESS INTELLIGENCE, offering business research and consulting services in the field of media and communications, and of which she is currently CEO.
Carina works as a lecturer with a number of universities and as a volunteer at the Banco de Alimentos (Food Bank ) and the Plataforma de Acogida a Personas Refugiadas (Refugees Host Platform). Since 2015, she has been a trustee of the Sustainable Development Foundation.
Grupo PRISA - Promotora de Informaciones SA published this content on 27 July 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 27 July 2016 10:31:02 UTC.
Original documenthttp://www.prisa.com/en/noticias/notas-de-prensa/carina-pardavila-named-director-of-prisa-video
Public permalinkhttp://www.publicnow.com/view/29CF21B98407CC164DFF3D7B9419F66F0B0DA591
Promotora de Informaciones SA (PRISA) is a Spain-based company primarily engaged in the consumer publishing sector. The Companyâs activities are divided into four business segments: Education, which focuses on the sale of educational books, as well as services and materials related to the education systems under Santillana brand name; Radio, which operates radio network stations, such as Cadena Ser, Kebuena and ADN Radio, as well as organizes and manages entertainment events; Press, which includes the release and distribution of newspapers, magazines, supplements, collectible products and other periodical publications, such as El Pais, Cinco Dias and El Huffington Post, and Audiovisual, which provides cable and satellite television services intended for the production of audiovisual content, as well as production and marketing of digital content for news, entertainment and education. PRISA operates in Spain, Portugal, Chile, Colombia, Brazil and Mexico, among others.
PROMOTORA DE INFORMACIONES, S.A. 
