Pico Far East : China Mobile Global Partner Conference

Pico helped deliver excellence for China Mobile at the most recent China Mobile Global Partner Conference in Guangzhou, China. Handling design, fabrication and project management for this significant conference, Pico helped raise the profile of China Mobile and highlight their position as a major player in the global telecommunications market.

As a platform to release new products, a showcase for both hardware and software applications, and a venue to announce a new corporate strategy and sign cooperation agreements with major domestic and global brands, this conference was a game-changer for China Mobile and it had to be perfect.

Our teams created a consistent and unified image for the client throughout the 11,000+ sq. m. of conference space, through which visitors could explore the ecosystem of the entire industry chain - from chips and mobile terminals to delivery platforms and core channels and beyond. The striking yet coherent visual design tied the entire exhibition together and simplified the complexities of the numerous divisions of the company, while highlighting the incredible growth of China Mobile and the win-win relationships it continues to forge with its partners around the world.

Though the challenges of planning, managing and coordinating this event were many, both the project team and the client were extremely pleased upon delivery, as we successfully met and exceeded the client's objectives and expectations.