From a fundamental viewpoint, the company is strong. The Thomson Reuters consensus revised regularly upward EPS estimates of the company for the current year. The great business predictability emphasize the quality of this investment in the mid-term and sales are expected to grow by almost 7% in 2013.

Technical patterns are in the green: prices are up for several months. Prices have recently overflown its bullish trend line. The reversal should continue in the coming trading sessions. The 20-day moving average should help to reach the GBp 986.5 resistance.

In consequence, investors can take a long position in Persimmon with a first target price at GBp 986.5. A new bullish fluctuation could lead the security toward its highest level in case of breakout of this resistance. A stop loss will be fixed under the short term support at GBp 941.