Orient Bell Limited, at the board meeting held on March 06, 2018, has informed the appointment of Mr. Aditya Gupta as Chief Executive Officer of the company with effect from March 06, 2018. Aditya is an engineer and MBA from IIT Bombay and IIM Bangalore, with 27 years of multi-functional experience in industry leading companies. Aditya spent the early part of his career in sales and marketing at Shaw Wallace, and moved to the telecom industry in 2004 when he joined Bharti Airtel as VP sales and marketing. After significant stints at Airtel and Reliance Communications Ltd, Aditya spent eight years in senior business leadership roles at Tata Teleservices, where he was the head of their north, west and east operations, managing P&L and revenue in excess of Rs, 4,500 crores. Most recently, he was the chief business officer at TATA power, leading their foray into Greenfield ventures such as renewable energy and electric vehicles.