Omnicom Group Inc. shares are trading close to a major technical resistance, which, if broken, could yield new upside potential and an increase in volatility. This scenario can be anticipated.
Summary
● The company has strong fundamentals. More than 70% of listed companies have a lower mix of growth, profitability, debt and visibility criteria.
● In a short-term perspective, the company has interesting fundamentals.
Strengths
● Considering the small differences between the analysts' various estimates, the group's business visibility is good.
● The group usually releases upbeat results with huge surprise rates.
● The tendency within the weekly time frame is positive above the technical support level at 75.24 USD
Weaknesses
● Technically, the stock approaches a strong medium-term resistance at USD 85.37.
Omnicom Group, Inc. is a holding company organized around 7 areas of activity:
- advertising services (53.7% of revenues). In addition, the group offers media consulting services and is developing an advertising space purchasing business;
- public relations services (10.7%);
- digital marketing, direct marketing and digital transformation services (10%);
- advertising and communication services for the health and pharmaceutical sectors (9.4%);
- field marketing services and development of merchandising solutions (6%);
- commercial marketing and brand strategy consulting services (5.8%);
- experiential marketing services (4.4%).
Net sales break down by market between pharmaceutical and healthcare (15%), food and beverage (14%), technology (11%), automotive (10%), consumer goods (8%), financial services (7%), travel and entertainment (7%), retail (7%), telecommunications (5%) and other (16%).
Net sales are distributed geographically as follows: North America (54.2%), Europe (29%), Asia/Pacific (12.1%), Latin America (2.6%), Middle East and Africa (2.1%).