Omantel announced the appointment of Aladdin bin Abdullah Beit Fadhil as the new Chief Commercial Officer with effect from April 1, 2022. Aladdin Beit Fadhil possesses an extensive experience in the ICT sector where he served as Vice President of the Consumer Business Unit. Since 2004, he has taken up several positions in Oman Mobile and Omantel, where he was part of the call centre, sales management and quality management team.

He has also served as the General Manager of Service Delivery before being appointed as the Vice President of Consumer Business Unit in Omantel two years ago. Aladdin Beit Fadhil is a board member of Kuwait Mobile Telecommunications Company (Zain) since October 2020 and serves as Chairman of Infoline, a subsidiary of Omantel, which specialises in business process reengineering solutions and call centre services. Fadhil's appointment comes as a reflection of Omantel's mission to encourage Omani talents and enable them to take on key leadership roles.

Aladdin Bait Fadhil will put his expertise and experience to practice to lead the implementation of the business and marketing strategy, oversee various business units, and lead efforts to develop customer experience in Omantel. His appointment will be a valuable contribution towards achieving the objectives of Omantel's new strategy that aims to continue its growth momentum and deal with market challenges.