Nokian Tyres appointed Susanna Tusa as general director and vice president for Nokian Tyres Romania Operations, overseeing the Romania factory project. This factory, a groundbreaking initiative in Oradea, North-West Romania, aims to be the world's inaugural zero CO2 emission tire manufacturing facility. Production is slated to commence in H2 2024, with commercial tire manufacturing commencing in early 2025.

Susanna Tusa's tenure at Nokian Tyres began in 2008 and featured roles such as group general counsel and oversight of global supply chain purchases. Since 2022, she has been pivotal in launching passenger car tire contract manufacturing, encompassing partner selection and negotiation of agreements. As general director of Romania operations and lead of the Romania factory project since September, her mandate encompasses establishing Nokian Tyres' presence in Romania, heading the local management team, and overseeing the factory's construction in Oradea.

The Romania factory will join the global Nokian Tyres manufacturing network alongside facilities in the US and Finland, boasting an annual production capacity of 6 million tires with potential for future expansion. Specializing in larger rim size passenger car and SUV tires primarily destined for the Central European market, the site will also house a distribution facility covering a combined built-up area of approximately 100,000 m2. This ambitious greenfield project entails an estimated investment of around EUR650m, signifying one of Romania's most substantial recent investments.