Nine Sales announced the appointment of Nathan Birch to the role of Director of Innovation & Transformation. Mr. Birch brings to the role a longstanding career within digital, strategy and corporate transformation in Australia, the USA and UK, including roles at GE, KPMG and Orange. Most recently he was at Deloitte Digital, responsible for the development and growth of digital strategy. Mr. Birch’s appointment coincides with Powered’s service and product offering being reimagined for the future. The changes will see Powered’s proposition, led by Young, clearly defined across four key areas of expertise: Client strategy and experience; Innovation and transformation; Creative production; Content partnerships.