Nine Entertainment Co. has concluded an agreement with the International Olympic Committee for the 2024 to 2032 Olympic Games and Olympic Winter Games, giving Nine exclusive rights for all audio-visual platforms, including free to air television, free streaming and all pay television rights including subscription streaming, exclusive audio rights for linear broadcast and non-exclusive rights for audio streaming. The rights agreement includes the Olympic Games in Paris in 2024, Los Angeles in 2028 and Brisbane in 2032, the Olympic Winter Games in Milano Cortina in 2026 and the 2030 Olympic Winter Games.

The cost to Nine over the rights period will be AUD 305 million in cash, with a further AUD 10 million of contra to be provided.