The American leader in footwear and athletic apparel should rebound as it tests its trend line.
Financials for the company are encouraging. Indeed sales should rise to $27,704 million this year for a total increase of 9% against prior year. Margins are intended to continue in a positive path. Earnings haven’t stopped to improve since 2011 and this trend is meant to continue for the three years to come. Its P/E ratio stays reasonable so investors should take profit from the fair valuation. Dividend yields provided by Nike are currently at 1.22% and will be at 1.38% for 2015. Consensus made by analyst's remains buyer.
Technically, Nike shares deteriorate since the March 18th session. The stock is now trading in a interesting point which is marked by the USD 72.7 support line and a bullish trend line near USD 73. Thus, pattern would push prices up forming this way a rebound that should lead toward the USD 79.9 resistance. Moreover, weekly moving averages orientation should corroborate the bullish trend.
Investors could take a long position considering a bounce in prices for targeting USD 79.9 in the short term. A stop loss could be placed below the support line at USD 70.6.
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
