Net Insight provided earnings guidance for the second quarter 2017. The company is reporting that net sales for the second quarter 2017 were down by some 30% on the corresponding quarter of the previous year. This means that second-quarter net sales are expected at SEK 90 ­ 95 million, operating loss in the SEK 25 - 30 million interval, and negative cash flow of SEK 25 - 28 million. Some of the earnings downturn is due to the live OTT initiative. The sales downturn for the second quarter primarily depends on the: the global media market is in fundamental transformation, with customer needs and consumer behavior being the drivers of change. This means sales processes involve more parties, take longer and are more complex than previously. In the second quarter, some customers were hesitant, needing more time to adapt their business to the new media landscape; in 2016, sales were positively impacted by several global events including the Brazil Summer Olympics and the UEFA Euros in France. Many customers decided to upgrade their systems at this time. The outcome was that 2016 was Net Insight's strongest-ever year, with sales of SEK 504 million and operating profit of SEK 52 million; net Insight executed strategic restructuring in 2016 designed to create a more customer-centered organization. Instead of product segments, Net Insight created a portfolio with a complete offering. Its organization was also altered, with new competence hired, which is taking time to have its full impact. A new Head of Sales is now in place in North America, and the change process is now largely complete. The expected outcome is a more homogeneous, effective and productive organization. The company simultaneously reported that estimated sales for the second half-year 2017 will be consistent with the corresponding period of 2016.