Nature's Sunshine Products, Inc. announced that Kevin Herbert has been named Executive Vice President (EVP) & President of North America, effective June 26, 2023. Herbert brings over twenty-five years of global experience, previously serving in executive and senior level leadership positions for a number of well-known companies, including Samsung, Borden, Hain Celestial, White Wave Foods, as well as starting his career at Procter & Gamble. Herbert joins Nature's Sunshine from Crossmark, where he led the transformation of their Natural Specialty Channel, delivering significant year-over-year revenue growth.

In his new role, Herbert will report directly to the CEO and serve as a key member of the company's executive committee. Kevin will be responsible for building a high-performance team focused on driving sustainable growth, expanding the company's specialty retail and digital footprint, and building the next generation of nutrition health practitioners. Herbert has a Master's Degree in Management with a concentration in Finance, Marketing and Organizational Behavior from Northwestern's J.L. Kellogg Graduate School of Management.

Kevin received his BA in Business Administration in Marketing from the University of Notre Dame, graduating summa cum laude, receiving the Hamilton Award for top marketing student.