National Vision Holdings, Inc. announced that Joe VanDette has joined the company as Chief Marketing Officer, reporting to Chief Executive Officer Reade Fahs. VanDette will be responsible for leading the organization's Marketing function including strategic brand management, CRM, advertising and media, digital marketing, e-commerce and research/insights. VanDette brings extensive experience leading marketing efforts for retail chains.

He most recently served as Chief Marketing and Digital Officer for Smart & Final, a chain of grocery warehouse stores, where he led business transformation and customer engagement and used data-driven strategies to achieve exponential growth in brand awareness and e-Commerce business. Previously, VanDette held various leadership roles in Marketing, Strategy, and Consumer Analytics for Toys ‘R Us.