National Vision Holdings, Inc. Announces Appointment of Joan Blackwood as Chief Marketing Officer
December 09, 2019 at 08:00 am EST
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National Vision Holdings, Inc. announced that Joan Blackwood has joined the company as Chief Marketing Officer, reporting to Chief Executive Officer Reade Fahs. Blackwood will be responsible for leading the organization’s Marketing function including strategic brand management, creative, CRM, advertising and media, digital marketing, e-commerce and research/insights. Blackwood comes to National Vision most recently from the University of Phoenix where she served as Chief Marketing Officer and was responsible for increasing brand consideration, accelerating efficient customer acquisition growth, while increasing retention rates. Prior to that, she held the Chief Marketing Officer role for companies including 1-800-Contacts/Glasses.com, Zumba Fitness and Monster Worldwide, as well as a variety of marketing leadership roles.
National Vision Holdings, Inc. is an optical retail company in the United States with over 1,100 stores in 38 states and Puerto Rico. The Company operates four retail brands: America's Best Contacts & Eyeglasses, Eyeglass World, and Vista Opticals inside select Fred Meyer stores and on select military bases, and e-commerce websites, offering a variety of products and services for customers eye care needs. The Company's segment includes Owned & Host. The Company, through its subsidiary, FirstSight Vision Services, Inc., is licensed as a single-service health plan under California law and issues individual vision plans in connection with its America's Best operations in California. The Company's e-commerce platform, which is managed by its subsidiary, AC Lens, serves its e-commerce websites and the e-commerce websites of third parties. AC Lens handles site management, customer relationship management (CRM) and order fulfillment and also sells a variety of contact lenses and eyeglasses.
NATIONAL VISION HOLDINGS, INC. 
