CHICAGO-
The company's long-term strategy is powered by a transformation of its marketing and sales capabilities to drive customer and consumer loyalty while accelerating sustainable growth. Mondelez continuously reinvests in its brands to drive marketing and sales excellence, advancing digital-enabled personalization and customer centricity. The company's brands are central in the lives of consumers, and Mondelez is capturing these unique human emotions through personalized outreach campaigns.
'We put our consumers at the heart of all that we do, and the way people snack continues to evolve,' explains Hahn. 'Looking for snacks in-store or online, consumers want a consistent, seamless experience across multiple touchpoints, including digital and e-commerce.'
Hahn will share her expertise in these areas with an address on 'Omnichannel: How to Drive Online Experiences and Revenue.' With more than 20 years of experience in consumer packaged goods companies, Hahn will discuss strategies for creating the optimal consumer experience that prioritizes cohesive consumer engagement across channels.
Hahn's presentation will draw on key learnings from Mondelez's previously announced investment of
Accordingly, as part of this year's Expo, Mondelez will showcase innovation and tasty new collaborations designed to surprise and delight consumers while staying a step ahead of emerging trends. While the company's iconic brands have been around for decades, Mondelez continues to innovate each year, propelling fresh consumer interest, building on brand loyalty and fostering growth. The OREO brand has teamed up with the SOUR PATCH KIDS brand for an unexpected mix of iconic brands to create the ultimate sweet and sour combination. Available now, Limited Edition Sour Patch Kids flavored OREO cookies with sour sugar inclusions in the creme bring an amazing sweet yet sour cookie pairing, together with an exclusive line of special merchandise for consumers to enjoy.
'The opportunity to partner with our friends at the OREO brand to create a twist on a classic cookie was one we just couldn't pass up,' shares
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