Stuttgart/Milan-Mercedes-Benz and Moncler announced a new collaboration, inspired by the outstanding design and heritage of both brands.
* Mercedes-Benz and Moncler open new horizons with their debut collaboration
* The launch will take place at Moncler's 'The Art of Genius' live show during London Fashion Week on February 20, 2023
* Mercedes-Benz will reveal a unique art piece showcasing design elements of both brands
* The brand is the first automotive partner to collaborate with Moncler
The collaboration opens an imaginary universe that explores shared brand values: a strong passion for innovation, concise design language and a first-mover approach to cross-cultural co-creation. The partnership underlines Mercedes-Benz's strategy to explore new realms across fashion and culture with the goal to challenge expectations and interact with broader audiences beyond automotive. At the same time, it highlights Moncler's evolution beyond fashion and into new spheres of design.
A unique design art piece created exclusively for the collaboration by Gorden Wagener, Chief Design Officer Mercedes-Benz Group AG, will be revealed by Mercedes-Benz as a partner at Moncler's 'Art of Genius' live show onMonday, 20 February at 8:00 pm GMT local London time (9:00 pm CET). Since 2018, Moncler Genius has showcased the power of collaborations in the luxury industry and now evolves again as a dynamic new platform for co-creation. The reveal will be broadcasted via livestream at Moncler.com. Imagery and collaboration details will follow on the press and social media channels of Mercedes-Benz and Moncler.
Mercedes-Benz Fashion Engagement
Since 1995, Mercedes-Benz has established itself as a major player in the global fashion industry. The luxury company has built authentic relationships across creative fields spanning fashion, photography and art, and uses its initiatives to support emerging design talent, innovative collaborations, fashion week partnerships and live events.
About Moncler
Moncler was founded at Monestier-de-Clermont, Grenoble, France, in 1952 and is currently headquartered in Italy. Over the years the brand has combined style with constant technological research assisted by experts in activities linked to the world of the mountain. The Moncler outerwear collections marry the extreme demands of nature with those of city life. Moncler manufactures and directly distributes the clothing and accessories collections under the brand Moncler through directly operated physical and digital stores as well as selected multi-brand doors, department stores and e-tailers.
Press Contact
Sezin Durmus
Fashion Engagement Communication
sezin.durmus@mercedes-benz.com
Tel:+49 176 30932661
Khanh-Binh Le
Manager Brand, Marketing, Lifestyle & Influencer Communications
khanh-binh.le@mercedes-benz.com
Tel:+49 160 8620071
Luise Niemsch
Manager Sport, Design & Entertainment Communications
luise.niemsch@mercedes-benz.com
Tel:+49 176 3093 9051
MONCLER S.P.A. 
