Microsoft Corp. and The Coca-Cola Company announced a five-year strategic partnership to align Coca-Cola's core technology strategy systemwide; enable the adoption of leading-edge technology; and foster innovation and productivity globally. As part of the partnership, Coca-Cola has made a $1.1 billion commitment to the Microsoft Cloud and its generative AI capabilities.

The collaboration underscores Coca-Cola's ongoing technology transformation, underpinned by the Microsoft Cloud as Coca-Cola's globally preferred and strategic cloud and AI platform. Through the partnership, the companies will jointly experiment with groundbreaking new technology like Azure OpenAI Service to develop innovative generative AI use cases across various business functions. This includes testing how Copilot for Microsoft 365 could help improve workplace productivity.

Coca-Cola has migrated all its applications to Microsoft Azure, with most major independent bottling partners following suit. As a pioneer in AI adoption, Coca-Cola has been innovating with generative AI for nearly a year and has already leveraged Azure OpenAI Service to reimagine everything from marketing to manufacturing and supply chain and beyond. The company is currently exploring the use of generative AI-powered digital assistants on Azure OpenAI Service to help employees improve customer experiences, streamline operations, foster innovation, gain a competitive advantage, boost efficiency and uncover new growth opportunities.

The agreement reflects a significant step in advancing Coca-Cola's digital transformation, focused on providing expanded access to Microsoft's cloud and AI platforms ? as well as solutions such as Microsoft 365, Power BI, Dynamics 365, Defender and Fabric ? to enhance efficiency and scalability while fostering innovation across the system.