Meta's shares fell by more than 12% after the market close following the publication of its results. The main concern is the significant increase in capital expenditure (CapEx) and operating expenses, despite revenue growth of over 27%. Although Meta is outperforming its competitors in the digital advertising sector, revenue forecasts for the next quarter and the increase in operating expenses are disappointing investors. This signals the end of an era of tight cost control, which raises concerns about Meta's future expense management. The company is focusing on investment in artificial intelligence (AI) and remains heavily dependent on digital advertising. Despite these challenges, the company should continue to grow in the advertising sector, supported by AI. However, Meta must also address a generational issue, with younger users turning more to other platforms such as Snap and TikTok, although progress has been noted with Reels on Instagram.

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