Provision of data-driven marketing analytics services
Head office location
3-11-11 Shibuya, Shibuya-ku, Tokyo
No. of employees
63 (as of end-January 2022)
History
Aug. 2015
Established Macbee Planet, Inc.
Aug. 2015
Released data analytics platform "Honeycomb"
Nov. 2017
Released web customer service tool "Robee"
Dec. 2018
Opened Fukuoka Office (sales office)
Mar. 2020
Listed on Mothers section of the Tokyo Stock Exchange
Mar. 2021
Made Sambar Labs PH Inc. a subsidiary
Mar. 2021
Established Smash Co., Ltd.
Jul. 2021
Made α, Inc. a wholly owned subsidiary
Macbee Planet,Inc.
2
Results Summary
■Exceeded 10.0 billion yen in net sales for cumulative Q3 FY04/22, surpassing net sales for full-year FY04/21.
We upwardly revised our earnings forecast, expecting increases in net sales and profits for the 7th straight year (FY04/16 to FY04/22).
(YoY)
Net Sales
Operating Profit
Operating Margin
10,795million yen
891million yen
8.3%
Q3 FY04/22
Results Summary
(+61%）
(+67%）
(+0.3pp）
(YoY)
Net Sales
Operating Profit
Operating Margin
14,000million yen
1,200million yen
8.6%
Upwardly Revised
Forecast
(+43%)
(+53%)
(+0.6pp)
Analytics
・Sharp rise in sales due to special demand from the securities industry business
・Expansion in beauty industry business and steady growth in other industries business
Consulting (AC)
・Solid progress in new client acquisition
Marketing
・Achieved 30% of gross profit, which is our target in the MT business
・MT business (Robee) growth accompanying AC business growth
Technology (MT)
・Group inclusion of Alpha contributed significantly to sales expansion
Macbee Planet,Inc.
3
Progress on Medium-Term Management Plan
■Making solid progress on priority strategies outlined in the medium-term management plan.
Product Strategy
❶ Raise LTV improvement capability
❷ Implement AI for data analytics and
even further
consulting
AC
MT
AC
Strengthen
Strengthen
Sales Strategy
Accelerate expansion into other industries
AC
Strengthen sales and increase personnel
(incl. through M&A)
Implemented refactoring
and UI improvements for
functional enhancements.
Participated in Emotech
JAPAN established by
Hakuhodo and launched
research activities.
New
Started PoC of CRM
measures.
Analyzed operational data and promoted the standardization of high-performer knowledge.
Promoted the systematization of standard tasks.
Strengthen
Started collaborations with
industry
NUWORKS and East
contacts
Ventures.
Strengthened hiring Increase activities, adding 15 personnel personnel from FY04/21
(+31%).
Macbee Planet,Inc.
4
Revision to FY04/22 Earnings Forecast
■Upwardly revised earnings forecast due to growth in both AC and MT businesses.
(Millions of yen)
Net Sales
Operating Profit
Operating Margin
Previous
12,280
1,060
8.6%
Forecast
Revised Forecast
14,000
1,200
8.6%
Change
+1,720
+140
-
Change(%)
+14%
+13%
-
Macbee Planet,Inc.
5
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Disclaimer
Macbee Planet Inc. published this content on 17 March 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 March 2022 06:30:07 UTC.
Macbee Planet,Inc. is a Japan-based company mainly engaged in the provision of marketing analytics services. The Company operates through two business segments. Analytics Consulting business is engaged in the management of Web advertisements placed across multiple media, using the Honeycomb, a data analytics platform. In cost per action (CPA) marketing, it chooses a destination that matches the customer's marketing goals to increase the inflow of landing pages and provides strategic planning and operational support. Marketing Technology business is engaged in using the Web service tool Robee to predict consumer behavior and collect the ways and behavior patterns of consumers entering websites, and to increase the number of inflows to websites. It also provides marketing by improving the creative aspects such as text, images, and videos on the client's Website, and by implementing measures focused on maintaining relationships with chatbots and existing customers.
MACBEE PLANET, INC. 
