Luna Innovations Incorporated announced that Will Denman is appointed Senior Vice President, Sales, North America, overseeing the company?s customer success and sales operations and strategy, effective May 1, 2024. Prior to joining Luna, Mr. Denman served as Senior Vice President of Global Sales and Marketing for National Instruments. Mr. Denman has over 20 years of experience in developing and leading world class strategic sales and marketing organizations.

Will Denman brings over 20 years of experience in developing and leading world class strategic sales and marketing organizations. Most recently, Mr. Denman served as the Senior Vice President of Global Sales and Marketing at National Instruments where he was responsible for the company's full $1.7B in revenue and a team of 600 people. Mr. Denman is known as a skilled developer of talent and as a leader that transformed the National Instrument?s Go-To-Market organization, resulting in sustained multi-year growth and significant customer impact amongst many of the world's most prominent companies.

He holds a MBA from the University of Denver, and a Bachelor?s degree in Mechanical Engineering with a Computer Science minor from the University of Colorado at Boulder.