Effective May 1, 2024, Leafly Holdings, Inc. announced that Peter Lee, age 47, will join the company as president and chief operating officer, leading new monetization efforts, operations, and corporate development, and deepening partnerships with Leafly?s customers. He will remain a member of Leafly?s board of directors. Peter brings more than 25 years of strategic leadership and more than 5 years of cannabis industry experience as well as deep knowledge of both public markets and public equities.

Peter served as President, Chief Financial Officer and member of the board of directors of Merida Merger Corporation until it merged with and into Leafly as part of Leafly?s go-public transaction in 2022. Peter has been a member of Leafly?s Board of Directors ever since. From 2011 to 2018, he co-founded and was a Managing Partner at Sentinel Rock Capital, LLC.

He has held various roles at other long/short equity-oriented hedge funds at Spring Point Capital, Blackstone Kailix, and Tiger Management. Peter started his career as an analyst at Morgan Stanley Capital Partners, the private equity investment fund of Morgan Stanley. He received a B.S. in Business Administration from the University of California, Berkeley Haas School of Business and an MBA from Stanford Graduate School of Business.

Mr. Lee has served as a member of the Board of Directors (the ?Board?) of the Company since February 4, 2022. Mr. Lee served as Merida Merger Corp. I?s President from August 2019 until February 4, 2022, and Merida?s Chief Financial Officer, Secretary and a member of Merida?s board of directors from September 2019 until February 4, 2022.

Effective, April 25, 2024, the Board removed Mr. Lee from the Board?s Nominating and Corporate Governance Committee and appointed Alan Pickerill to the Nominating and Corporate Governance Committee. Additionally, the offer letter provides that so long as Mr. Lee remains President and Chief Operating Officer, the Company will nominate him, as and when applicable, for re-election to continue to serve on the Board. The offer letter further provides that if Mr. Lee ceases to serve as President and Chief Operating Officer, he will resign from the Board.