Leafly Holdings, Inc. Appoints Carlos Pinto as Chief Commercial Officer
October 24, 2022 at 09:20 am EDT
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Leafly Holdings, Inc. announced that Carlos Pinto recently joined the company as Chief Commercial Officer. Carlos will lead Leafly's sales, marketing, and award-winning content teams. As part of his role, Carlos will manage and shape the go-to market strategy for existing and new products, oversee the sales planning process and refine the company's product strategy to increase revenue generation in both existing and new markets. Known as the informed way to shop for cannabis, Leafly is a marketplace that helps connect millions of annual website visitors to more than 7,800 brands and more than 5,200 dispensaries. This addition to the Leafly executive team follows the company's listing on the NASDAQ earlier this year. Carlos brings many years of experience across a distinguished career in digital media, business development, and intellectual property compliance, and has a proven track record in scaling and helping businesses mature. As a seasoned business leader with more than 20 years of commercial experience, he has expertise in establishing, developing, and growing businesses in both emerging and mature markets around the globe. Prior to joining Leafly, Carlos served as Chief Commercial Officer at Adnet Global, where he led the overall strategy to speed the growth of their business through catalog development, technology enhancements and digital solutions. Before Adnet, Carlos spent two decades at Getty Images where he managed multiple business units including Northern Europe, Emerging Markets, Global Compliance, Hispanic US, and Latin America. While at Getty Images, he designed and implemented the go-to-market strategy for expansion into LATAM and led the acquisition and integration of Getty Images Latin America. He also led business development for PicScout, a leading image recognition company, where he launched several products and expanded the customer base beyond content creators to include brands, marketers, PR and advertising agencies.
Carlos has a Masters in Business Administration from Alliance Manchester Business School and resides in the Puget Sound region.
Leafly Holdings, Inc. operates an online cannabis discovery marketplace and resource for cannabis consumers. The Company offers cannabis retailers and brands subscription-based marketplace listings that provide its cannabis audience with information, reviews, menus, and ordering and delivery options through legal retailers. It provides retailers with subscription-based offerings and advertising tools to attract its audience to their menus and ultimately, convert that audience into a community of shoppers. It also provides a suite of online tools, which allow retailers to engage and communicate with consumers they acquire on its platform, including a portfolio of software as a service (SaaS)-based tools that allow the retailers to update their menus on the Leafly platform, create deals and promotions for consumers, manage their Leafly order reservation operations, integrate with selected POS systems, and view dashboards and analytics to help them make sales and merchandising decisions.
LEAFLY HOLDINGS, INC. 
