(Reuters) - Chinese online retailer JD.com on Thursday reported first-quarter revenue that beat market estimates, as deep price cuts helped boost sales that had been hit hard by cautious customer sentiment.

Net revenue rose 7% to 260 billion yuan ($36.02 billion) in January-March, versus the 257.72 billion yuan average of 21 analyst estimates compiled by LSEG. Analysts see full-year sales growing 6.7%.

($1 = 7.2182 Chinese yuan renminbi)

(Reporting by Akash Sriram in Bengaluru and Casey Hall in Shanghai; Editing by Christopher Cushing)