ITV plc could exceed the symbolic threshold of GBp 168.6.

Regarding the fundamentals, we note the positive treasury of the group, sign of a healthy situation. Moreover, the consensus sharply revised upward EPS and revenue estimates for this year and that let see a great potential for the security on the stock market.

The security is in an upward trend for several months. A running out of steam is occurred with the contact of GBp 168.6 which is the highest recorded this year. This movement is supported by the 20-day moving average and may stop any bearish inclinations. Exceeding the GBp 168.6 resistance will indicate a buy signal with a target price in the area of GBp 185.5.

Therefore, investors could take a long position in ITV, on crossing the GBp 168.6 mid-term resistance. A stop loss should be placed bellow the 20-day moving average.