Instacart announced the launch of the Instacart Developer Platform (IDP), a new publicly available API program which uses Instacart's online grocery platform to supercharge third-party digital experiences across food, health, wellness, and many other spaces. IDP will enable third parties to integrate the functionality of Instacart inside their websites and apps, and over time, will unlock: Same-day fulfillment of over a billion unique products in as fast as 30 minutes from 85,000 stores across more than 1,500 national, regional, and local retail banners, Access to Instacart's rich item catalog, which includes attributes like ingredient and nutrition information, size, and more ? the building blocks needed to create customizable meal plans, recipes, shopping lists, and other full-service lifestyle experiences, and Real-time understanding of what's on store shelves from each customer's favorite local retailer.

Powering the Next Generation of Full-Service Food, Wellness and Lifestyle Experiences: Right now, there is an explosion of innovative developers and companies building compelling app and web-based experiences in food and other spaces ? from meal planning and cooking inspiration to navigating dietary and health needs to interactive beauty apps. While many of these new companies are able to leverage emerging tech like generative AI to create compelling products, most don't have a way to build functionality that gets people the food, household items, and other essentials they need to turn the guidance and inspiration they're getting into action.

For example, a customer of a meal planning app may open the app and come up with a plan for what they want to cook, or patients using a healthcare app may browse digital nutrition plans specific to a dietary need or disease. But before these users can make anything, they need to write down the ingredients, drive to the grocery store, pick them out, and bring them home ? creating an imperfect customer experience ripe for improvement.

With integration via IDP, those same customers can now click a button to pick their favorite local retailer, add those ingredients to a digital cart, and enjoy a robust delivery experience including things like real-time delivery updates and replacement alerts. Benefits for Developers, Retailers, Brands, and Consumers: By joining IDP, over time developers will have access to a rich set of catalog, search, cart-building, fulfillment, and self-service tools. With those tools, they'll be able to build connected experiences that span meal planning, personalized nutrition, cooking, content creation, health, entertainment, beauty, travel, and more.

IDP provides a way to allow customers to order from Instacart using inspiration from third-party apps ? creating a better experience and opening up new monetization avenues like affiliate commissions. For retailers and brands, IDP is a zero-cost way to attract new customers, drive incremental order volume, unlock new surfaces for targeted ad placements, and connect with new customers at the moment they're looking to make purchases.

Finally, for Instacart, IDP is a way to help new customers discover the convenience of ordering groceries online, and allow the company's existing customers to connect Instacart cart-building to their favorite apps. Coming Soon: Connected Shopping Features from Instacart Platform Launch Partners: Instacart has partnered with more than a dozen launch partners, who will launch IDP integrations over the coming months, including: New York Times Cooking makes everyday cooking simple with recipes created by, tested and perfected by experienced and trusted editors and recipe creators, and rated highly by a community of engaged home cooks. Beloved by its audience, more than 100 million people visited the site and app in 2023.

This integration will allow New York Times Cooking users to shop recipe ingredients via Instacart, making it faster and easier to get a delicious dinner on the table. WeightWatchers, the trusted authority in evidence-based, comprehensive, weight health programs and solutions, has empowered millions to adopt healthy habits for real life. Through a seamless integration with Instacart and the "What to Eat" feature in the WeightWatchers app, members can easily add ingredients needed for WeightWatchers recipes to their Instacart cart, and have them delivered right to their door.

GE Appliances is the fastest-growing appliance manufacturer in the U.S., with products in 50% of American households. Instacart ordering and same-day delivery will be available for the shoppable, seasonally inspired recipes on the LCD touchscreen of select GE Profile?, CAFÉ? and Monogram?

wall ovens and slide-in ranges. With the additional integration of Instacart into GE Appliances SmartHQ app, consumers' custom recipe creations from Flavorly? AI can now extend beyond the ingredients they have available in their kitchens.

Flavorly lets users generate custom recipes with photos and instructions based on the ingredients, type of cuisine and dietary preferences. Consumers will begin to see new features in the fall of 2024. IDP will also unlock new features for developers of all sizes.

We're also excited to work with additional recipe/meal planning and health & wellness apps like Biocoach, DinnerTime, Eatlove, eMeals, Foodsmart,Innit, Intent, Jow, Jupiter, Maple, North Fork, Relish and Smart Commerce. And this is just the beginning. In the months ahead, Instacart will work with its partners to power even more experiences and help them integrate with the Instacart platform in new ways-- including rich real-time product search, product availability, and retailer location finder.