Image Protect Inc. announced the upcoming launch of its new Fotofy Digital Image Marketplace, which will allow users to license the images free of charge, while allowing revenue participation for image rightsholders in an In-Image advertising network. Fotofy is built on the Company’s revolutionary IPShare technology, which allows sharing and monetization of the Company’s massive image database. Users will be able to access and share images for free, while image rightsholders (owners) will be able to monetize that usage and sharing through the Company’s advanced in-image advertising technology. The Fotofy image sharing marketplace will act as a massive library of high quality freely accessible images for use and sharing. Each image will be embedded with code that allows it to act as a carrier of an in-image advertisement. In other words, everybody wins: users find the images they desire, and image rightsholders have the opportunity to profit from a revenue stream as their creative works are circulated throughout the digital universe.