-- The Group recorded revenue growth in FY2023, with revenue amounted to
-- 12-month average website monthly unique visitors (number of users who request webpages across
-- Aggregated social media following (defined as the total number of followers on all third-party social media platforms, including but not limited to Facebook, Instagram, Twitter and
Positive forecast on the Media Segment over the long term
Under the Media Segment, the Group noted consistent demand for event production and offline partnerships, particularly in
After COVID-19, the Group has identified new ways to connect with niche audiences. The digitalization of advertising has accelerated, resulting in global brands shifting marketing dollars from traditional channels to digital channels. As a result, the Group forecasts a positive effect on the Media Segment with an increase in the number and size of media contracts over the long term, and the future of brand activations to incorporate both live experiences and digital interactions.
The Group has proactively adjusted to the new macroeconomic environment and industry dynamics in the post-COVID era. Our value proposition, centered around immersive media campaigns that blend real-life experiences, omnichannel engagement and digital amplification, remains attractive to global brand partners. The Group continues to see sales growth and new opportunities with clients in expanding categories like alcohol, automobiles, travel, and financial services.
A broadened reach: Expanding user-customer base and footprint
In aim to attract and reach a wider user-customer base, the Group continued to develop new editorial properties, particularly into adjacencies such as golf, arts and entertainment, and other content that appeals to our audience. The Group further expanded its regional footprint globally by presenting the cultural festival, BRED Abu Dhabi, which offered fully immersive experiences ranging from fashion and music to art across the site as well as an exclusive retail space. In terms of digital presence, the Group launched Hypebeast Latin America and Hypebeast Africa, where the platforms offered quality contents tailored to the unique interests and preferences of the new regions. To drive the Group's brand awareness and increase engagement with wider and new users and customers, the Group will continue to explore similar opportunities by curating region specific content, and establishing various offline channels and touchpoints.
In
By integrating its E-commerce and Retail Segment services directly with the compelling and engaging content produced from the Group's media platforms and its loyal and engaged follower community, the Group continues its cadence in monetizing its wide-reaching and ever-growing follower base by encouraging user conversion. With the ultimate aim to allow the Group's loyal community of readers to enjoy a seamless shopping experience on an integrated site and mobile app, the Group continued to upgrade and invest on the HBX platform and various back-end platforms to enhance its user journey. The Group remains focused on value-added, return-on-investment driven upgrades to its E-commerce capabilities on broadening its reach and base of customers and enhancing revenue and margin over time.
For further details on the Annual Results performance, visit the Group's corporate website to view the full results announcement.
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