HSBC Holdings plc announced that Elie El Asmar will be the Chief Executive Officer of its new branch in Oman which is scheduled to open in May. The branch will exclusively serve corporate customers. Elie brings extensive experience of international and corporate banking to this role due to over 30 years of service in various roles at HSBC across the Middle East and North Africa.

Elie has served as a country CEO and has successfully grown revenues when leading businesses and is therefore ideally suited to this new opportunity for new internationally focused wholesale branch in Oman.