Hioki E.E. Corporation announced the launch of the Digital Multimeter DT4211 and DT4212. The new products target overseas markets, particularly emerging nations. HIOKI is currently working to firmly establish its brand in overseas markets as the sales component of a long-and mid-term business strategy dedicated to achieving business reforms to facilitate globalization.

The DT4211 and DT4212 fit into this strategy as part of an effort to increase HIOKI brand penetration in global markets, particularly in emerging nations such as China, Southeast Asia, and India. Fast-growing emerging markets demand measuring instruments that combine an extensive selection of parameters with safety and affordability. Both the DT4211 and DT4212 reflect this concept of multifunctional capability, safety, and low cost as required in emerging markets.

HIOKI expects the DT4212, whose true RMS measurement capability allows it to accurately measure even distorted current values, to enjoy broad use in emerging nations, where sometimes an inadequate power supply environment poses difficult challenges. Over the long term, HIOKI is committed to improve its brand image and brand recognition in emerging nations by introducing these two products and, ultimately, to fuel sales of other, higher-added-value offerings. Target markets: Technicians who perform electrical work; Schools and educational institutions (teachers and students).

Features available on the DT4211 and DT4212: Extensive measurement functionality to meet the need to test multiple parameters; Large screen for superior usability; Functionality for keeping the batteries from going dead during measurement; Operating temperature range of -10°C to 50°C; Compliance with CATIII 600 V and CATII 1000 V measurement safety standards; Three year product warranty; Extensive probes and options to accommodate diverse measurement needs.