Segezha Group's (MOEX: SGZH, a subsidiary of Sistema PJSFC) charitable activities are focused on five key areas: urban infrastructure development, sports, education, environment and healthcare. In 2021, over 70 charitable projects were implemented by the company as part of a centralised programme. The overall audience of charity recipients reached 620,000 people.
Kermen Mandzhieva, Vice President for Strategic Communications and Brand Management at Segezha Group: 'Investments in charitable and environmental campaigns, grant competitions, infrastructure development in the cities we are responsible for, as well as corporate volunteering, amounted to more than RUB 234 million over the year. Our 2022 programme is traditionally designed to meet the needs of the citizens; we plan to develop systemic projects, increase our activity and work more closely with local communities in those regions where we operate. Our focus will be on environment-related activities, the development of educational and medical institutions, the renovation of recreational and sports areas, and the creation of parks, communal gardens and playgrounds. In the regions where our new assets are operating, we will be scaling up the best practices of people management. One example of these practices is the project called 'Walking the Streets of Segezha', which received positive feedback from local communities and was highly praised by experts.
'Walking the Streets of Segezha' is one of the most prominent projects of Segezha Group's 2021 charitable programme in the Republic of Karelia. This programme combined 36 individual projects into one concept dedicated to city development. The budget of this 'marathon of good deeds', which won the international Investment Leaders 2021 award, exceeded RUB 155 million. This is a new approach to social investment. Almost the entire population of Segezha was indirectly involved in the implementation of these highly important city initiatives.
Another charitable project called 'Birds, Fish and Whales' was implemented in the Arkhangelsk region. In the littoral zone of the White Sea, near Cape Gluboky, the company along with the Kenozersky National Park and the Ministry of Natural Resources and Environment built a natural trail that includes ecotourism infrastructure and installed an observation tower to monitor the unique white whales - also known as beluga whales. The 12-metre structure was constructed from wooden elements at Segezha Group's wood processing plant in Sokol, Vologda Region. The natural trail designed to support the sustainable development of the region as part of the national 'Ecology' project proved popular with local citizens and serves as a good example of responsible environmental behaviour.
Another area of activity is a special projects grant competition called 'Good Forests of Segezha Group'. This is a large-scale project aimed at engaging the socially active population of five Russian regions in solving the urban development problems. Over 30 proposals by local citizens related to improving public urban spaces, youth education and preserving the best traditions of the past received grant funding from the company and were implemented in the cities of Lesosibirsk, Onega, Segezha, Vologda and Sokol.
Segezha Group's umbrella project to promote a healthy lifestyle called 'Green Fitness of Segezha Group' was also highly praised by the citizens. 725 outdoor workouts led by experienced instructors took place in Karelia, Krasnoyarsk Krai, Arkhangelsk, Vologda, Kostroma and Kirov Regions. A total of 5,790 people took part in the project.
In 2021, as part of the All-Russian competition of the Ministry of Construction, Housing and Utilities, Segezha Group participated in developing of two architectural concepts for projects related to creating a comfortable urban environment in small towns and historical settlements. The projects 'Family Park Segezha' (the Republic of Karelia) and 'Galich - a City by a Blue Lake' (the Kostroma region) reached the final of the competition and are going to be implemented. As part of a charitable programme, the company also supported the Karelian birch gene pool, provided the materials for the restoration of the Kizhi Museum in Karelia and for the structures of the Semenkovo wooden architecture museum in Vologda, as well as co-financed the Unorozh archaeological expedition for schoolchildren in the Galich District of the Kostroma Region. Segezha Group volunteers planted alleys of trees, carried out environmental campaigns aimed at locating forest landfills, removing the garbage and improving parks. The Group actively supported almost five thousand veterans of labour, including 164 veterans of the Great Patriotic War.
Contact:
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GROUP OF COMPANIES SEGEZHA 
