For all of us, the lines are more blurred between our digital life and 'real-world' life. Technology has become increasingly integrated into our day-to-day, influencing the way we live, work, and shop. For today's retailers, this means there's a myriad of touchpoints to connect with customers. But no matter the channel of contact, customers expect a seamless, personalized retail experience. And it doesn't matter to them how you make this happen, as long as you can meet the demand.
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